From the Front Line to a Contract
Accompanying reservists on the way to a new job
The venture was born out of the war, but its purpose is singular: to give hope, stability and a future to those who put their lives on hold for us.
In April 2024, at the height of the Iron Swords war, thousands of reservists left everything behind, their families, their jobs and their homes, and went out to defend all of us. But when they came back, they discovered the battle was not over: the job market had changed, uncertainty had grown, and the search for work had become a challenge in its own right.
The venture grew out of an unexpected meeting between a moment of family joy and the complex reality of reserve duty. It began on Purim, when Yarin Sultan, the founder, dressed up with her family as "the winning family". The costume went viral overnight and swept across social media. At that very time, Yarin's younger brother returned from a long stretch of reserve duty and found himself on a new front line: looking for a job. Yarin realised she held a kind of power, the power of exposure, and decided to channel it towards a higher purpose.
That is how the "parallel posting" model was born: enlisting a team of LinkedIn opinion leaders to post simultaneously about reservists looking for work. The results were immediate, exposure soared and offers came in. But we quickly understood that exposure is only the beginning: the road from the front line to a contract takes more than a like or a share. It takes a guiding hand, a listening ear and professional tools.
At From the Front Line to a Contract we do not just help, we produce results: to date, 50% of the reservists we have accompanied have already signed a new employment contract.
