Business in Uniform
A support envelope for businesses of self-employed reservists
Business in Uniform was founded to provide a support envelope for the businesses of self-employed reservists. Our goal is to prevent the financial collapse of those who were away for long periods because of their service, to strengthen their economic resilience, and to protect the independence and life's work of people who left everything to defend the country.
The project is a supporting platform for about 2,000 self-employed reservists from across the country. We built a digital infrastructure including a web portal bringing together about 600 businesses, a business-finder bot and a marketing promotion program. The project generates business collaborations and helps businesses in danger of closing. We are now working to expand the portal and to establish a "seal of quality" for reservist businesses.
The social issue: self-employed reservists lose income, customers and reputation due to extended service and face collapse. The response: creating a safety net through our portal, channeling new customers to the businesses through paid and organic promotion, building a community that creates internal collaborations, and raising public awareness of buying from them.
The audience: self-employed reservists from across the country (micro and small businesses). Today the venture supports about 2,000 community members and about 600 businesses listed on the portal, with constant growth of dozens of inquiries every day.
The past year
Community scale: the venture grew significantly over the past year and today serves as a supporting platform for about 2,000 self-employed reservists from across the country, owners of micro and small businesses from a wide range of fields.
The business portal: a website bringing together about 600 reservist businesses was built with personal effort and resources. The portal keeps growing, with new businesses joining every week.
Demand on the ground: every day the venture receives dozens of new requests from self-employed reservists asking to join the community and the portal, evidence of the critical need for this response.
Digital and technological infrastructure: over the year a comprehensive digital infrastructure was built, including an active presence on social networks (Facebook, Instagram, LinkedIn and TikTok). In addition, the "Bot in Uniform", a dedicated tool for finding reservist businesses, was developed and launched.
Impact and business achievements: the venture generated real business collaborations among the reservists themselves, and carried out extensive social-media promotion for businesses that faced real danger of collapse because of the war.
Across the country
regular volunteers
Venture partners
