An Alumot venture

Bo'u

Public awareness and activism for the rescue of the hostages

Bo'u was born from a need that rose from the ground: raising public awareness and activism around the urgency of rescuing the hostages, and with them Israeli society as a whole. Its goal is to help bring every hostage home as fast as possible.

The struggle for the hostages belongs to all of Israeli society, in every sector. It is a struggle over Israel's character as a liberal democracy, a country that sanctifies human life and does not abandon people to die in torment.

The awareness work happens through lectures, meetings, home gatherings, professional information and meetings with members of Knesset, all delivered by a team of physical and mental health experts across the country, entirely as volunteers.

The venture includes about 1,000 speakers and keeps growing. In its short life it has held about 800 lectures and meetings, including at every major hospital in Israel, many academic institutions, pre-military academies, law firms, youth movements, and countless home gatherings in dozens of communities, from Snir in the north to Eilat.