
The most common mistake social entrepreneurs make early on is waiting. Waiting for a budget, a registered nonprofit, a website, a logo. But the most important question can be tested this very week, for free: does what I'm offering actually help someone?
Step one: talk to ten people from your target audience. Don't pitch them, ask questions and listen. If the problem you identified doesn't really bother them, better to find out now.
Step two: do once, in miniature, what you dream of doing at scale. One meeting, one workshop, one connection between people. One real meeting teaches more than a month of planning.
Step three: write down what you learned. What worked, what surprised you, who asked to come back. These are your venture's first data points, and they're worth more than any deck.
And step four: find someone to think with. You don't have to set out alone. That's exactly what a home for entrepreneurship is for: a place where someone who has walked the road sits with you on the next question.
Have an idea you'd like to test together? Tell us about it.